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Our Mission:

To distribute world-class beverages that quench every thirst.

Our Core Focus:

Delivering smiles and creating memories

Our Core Values:

Do the Right Thing

Own Your Actions

Treat Everyone with Respect

Seek Opportunities

Coca-Cola History

The world’s best-known taste was born on May 8, 1886 in Atlanta, Georgia, when Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was placed on sale for five cents a glass as a soda fountain drink. From that one iconic drink, Coca-Cola has evolved into a total beverage company. Today, Coca-Cola’s beverage portfolio has expanded to more than 200 brands and thousands of beverages around the world, from soft drinks and waters, to coffee and teas.

Huntsville Coca-Cola History

In 1902, Pratt Bottling Company bottled Coca-Cola for the first time in Huntsville, Alabama. Pratt Bottling Company was the predecessor to The Coca-Cola Bottling Works, which J. F. Chambers purchased in 1916. Mr. Chambers incorporated the company as Huntsville Coca-Cola Bottling Company in 1928. With numerous name changes and acquisitions throughout the 20th century, Huntsville Coca-Cola has grown to serve a large territory consisting of Madison County and Limestone County.

In 1973, the company started with two bottling lines producing soft drinks for other bottlers in the Southeast. In 1983, Huntsville Coca-Cola signed an amended contract with the Coca-Cola Company which allowed the company to produce other brands of cola. That same year, the management team formed a production company, Big Springs, Inc. At one-point, Big Springs was offering over forty types of beverages to customers throughout the region.

Over time, the economics of bottling its own products and producing for others no longer made sense. Big Springs, Inc. made the decision to cease production in the early 21st century. Huntsville Coca-Cola could offer a more favorable price to its customers by buying the product rather than producing it. Growth has continued, and today Huntsville Coca-Cola distributes more than four million cases a year.

Through the years


Dr. John Stith Pemberton produced the syrup for Coca-Cola


Coca-Cola was first bottled in Huntsville, Alabama by the Pratt Bottling Company


The Coca-Cola Bottling Works was purchased by J. F. Chambers


J.F. Chambers incorporated the company as Huntsville Coca-Cola Bottling Company


Started with two bottling lines producing soft drinks for other bottlers in the Southeast.


Signed an amended contract with the Coca-Cola Company and formed our production company, Big Springs, Inc.


Transitioned from a producer and distributor to only a distributor


Rusty Isom

Chief Executive Officer

Gary Tucker

Chief Operating Officer

Jim Sentell

Operations Manager

Amanda Bice

Inventory Logistics Manager

Mike Sokoll

Sales Manager

Jennifer Roland-Fronckowiak


Eileen Grazela

Human Resource Manager


Huntsville Coca-Cola recognizes the importance of supporting the local community. It is our honor to provide products to numerous local non-profit organizations across Madison and Limestone Counties.

Community Team

Our Huntsville Coca-Cola Community Team was created to better focus our efforts in support of the local community. The team will annually choose two nonprofits to support in a broader way through product donations, financial support of $0.005 per case sold, and employee volunteer service. In 2024, the team evaluated several charities and nonprofits whose missions aligned with our core values. The Community Team narrowed down this list of nominations to two organizations. We are excited to partner with Land Trust of North Alabama and Enable Madison County to help support their missions in 2024, both financially and through volunteer service.

Drinks Donated in 2023

$ 0

financial support YTD

Donation Requests

Huntsville Coca-Cola recognizes the importance of supporting the local community. It is our honor to provide products to local non-profit organizations across Madison and Limestone Counties.

Are you in need of product donations or sponsorship for your organization or event? Please fill out this form and a Huntsville Coca-Cola associate will contact you.

News and Updates


June 2023 – Product Release

November 9, 2023


Smartwater Alkaline with Antioxidant – Now in a 12 pk

November 9, 2023


Huntsville Coca-Cola Rebrands

October 5, 2023

Recycling & Sustainability: Our Planet Matters​

At Coca-Cola and Huntsville Coca-Cola, we act in ways to create a more sustainable and better shared future. We believe that we have a responsibility to contribute solutions to climate change. How are we doing this? 


Making 100% of our packaging recyclable globally by 2025—and using at least 50% recycled material in our packaging by 2030; collecting and recycling a bottle or can for each one we sell by 2030; and bringing people together to support a healthy, debris-free environment.

Focusing on a world without waste

We aim to collect and recycle a bottle or can for every one we sell and make 100% of our packaging recyclable.

90% of our packaging is recyclable globally

We’re constantly evolving our packaging to reduce its environmental impact by increasing the use of recycled plastic (rPET), which has a smaller carbon footprint than PET and single-use plastic.

Maximizing water conservation

We are water-balanced and return 100%+ of water used in our drinks. Our water stewardship goals are aimed at increasing water security where we operate, source ingredients, and touch people’s lives.

Reducing our carbon footprint

We set a target to reduce our carbon emissions 25% by 2030 from a 2015 base year. Our “drink in your hand” goal was set in 2013 to take a bigger step toward reducing greenhouse gas emissions across our full value chain.

Want to learn more about what
Coca-Cola is doing to help our planet?


Building on Huntsville Coca-Cola’s years of experience and excellence in customer service, our sister company – Redi-To-Serve – offers more full-scale, comprehensive food options for your business.

Our fully customizable micromarkets offer a self-contained, on-site convenience store that gives you the opportunity to provide gourmet beverages and fresh food options for employees with convenient payment options. Learn more on our dedicated Redi-To-Serve website.